This leaves the more traditional marketing content to your Company Page.Ĥ Types of Content to share on your Company Pageġ. The main question I get asked from solo entrepreneurs is – what do I share on my Company Page.Ĭonsider this – if you are using LinkedIn the way I recommend, then your personal profile is used to start conversations and build relationships with your network. *find out why branding is so important on social media in this live chat with branding expert Jessica Morrison* What do you share on your LinkedIn Company Page? As your company grows, your team can share your business story with their audience and can also contribute to creating content on the company page.If you want to recruit new staff, they will be checking out your business online and the Company Page can showcase the business as a potential place of work.Having a Company Page helps with SEO (search engine optimisation) – the more ways someone can find your business, the better. My answer is YES for the following reasons: The Company Page showcases the business brand, highlights staff and allows for recruitment among other benefits. LinkedIn Personal Profile Introduction Card Focus on using this account to build relationships with your network. There are just over 710 million LinkedIn personal accounts. This is the account you use to interact with your network, share your thought leadership, and raise your profile. What is the difference between a Company Page and a personal profile?Īs an individual user, you login and create a personal profile account.

Linkedin corporate site